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| HOW OFTEN SHOULD YOU BLOG IN 2022? HERE YOU WILL FIND OUT HOW TO DECIDE |
Do you know that there are literally millions of new blog posts published daily?
That's thousands of blog posts published every minute! With all this new content being released every day, it's no wonder bloggers are asking themselves, "How often should I blog?".
The short answer is… it depends!
The number of posts you publish depends on several factors, including your schedule, topic, blog length, and overall goal for your audience. In this article, we'll look at how often to blog and give tips on how to find (and maintain) the right frequency for your blog.
CONTENT
- How often should you blog based on your goals?
- Publishing One Blog Post Per Day: Pros and Cons
- Post multiple times a week or month!
- Here's how to find your ideal blogging frequency
- Ready to find out how often you need to blog to get the most traffic and build your audience? Let's begin.
How often should you blog?
This is the million dollar question for every blogger. If you search online quickly, you'll find just as many answers. Backlinko's Brian Dean says he gets over 200,000 unique visitors to his blog each month and publishes a new post roughly every 4-6 weeks. At the other extreme, some blogs publish multiple posts per day.
What Blogging Frequency Suits You?
Deciding how often to blog depends on your end goals for your website.
To increase your traffic, you may want to publish more frequently as it gives search engines more opportunities to find your website and drive visitors to it.
To increase your income from affiliate marketing on your website, you should create more content like reviews and list posts. The more content you have, the more opportunities there are for sales.
If you're blogging about more in-depth topics, you want to make less frequent but longer-term posts that offer a lot of value to readers.
Some blogs may be able to write faster and publish more because they have multiple writers working for them. If you're the sole writer for your blog, you need to find the happy medium between your schedule and what you want to accomplish with your blog.
So, should you publish one blog post per day, several per week, or just one or two per month? Let's take a closer look at each schedule and the pros and cons of each schedule.
Publishing One Blog Post Per Day: Pros and Cons
Do you like having a writing routine? Would it help you post more consistently on your blog? Then the daily post might be for you. You will build the habit and be more likely to continue it regularly.
Daily posting is a good blog schedule when it comes to news in a fast-paced niche. Weekly or monthly posts won't cut it if you want your blog to trend.
Frequent posting is also a good idea if you have a loyal and engaged audience that visits your site regularly. Having fresh content every day will encourage them to visit your site as part of their daily routine.
Your blog will also get lots of love from search engines if you post daily. Let's simplify this idea a bit, since even one high-ranked post can bring in more traffic than several low-ranked ones. But it's often true that more content means more traffic! Check out our blog SEO guide for more information on how it works.
Finally, social media loves blogs with tons of new content. If social networks bring you a lot of traffic, you should post daily. This allows the users to share tons of content online at any time.
Daily Release Risks
If you post every day, you run the risk of burning yourself out. Writing for your blog becomes a chore and something you dread every day. Add in the competing pressures of your personal and family life and you may not be able to keep up.
Other times, your blog topic or style just won't keep up with a daily blogging schedule, causing your post quality to go down. And readers flock to it.
Posting a lot of content also means it will be difficult to keep it fresh and relevant. It can also make older content harder to find. Few people will look past the front page of your blog to find the nugget of information to share, even if it's better than what's on the front page.
Daily posting tips
Have you decided to publish a blog post every day? Here are a few tips to keep at it:
Learn how to type faster. If it takes you several hours to write a blog post, you can't stick to the daily routine.
Check out the popular blogs in your niche that are published daily and find out how their successful posts perform. Then follow their example by not copying the content but following their structure.
Vary your post types to keep your readers engaged: Try video posts that feature lots of images, lists, and more. Some types of blog posts are much quicker and easier to create than others.
Make sure your blog topic or style has enough content to write about and keep your readers coming back. If not, consider taking a less frequent schedule or expanding your blogging niche.
Is daily blogging not for you? Let's take a look at the pros and cons of posting less frequently.
Post multiple times a week or month!
Recently, many prominent bloggers have moved away from daily posting and are posting less frequently.
Why did they switch? That's because today we're inundated with so much content that it's difficult to keep up as a reader. In fact, the number one reason we unsubscribe from a blog is because they post too often.
As long as you say something useful and valuable, your readers will appreciate your blogging schedule, no matter what it is. If you post once or twice a week, or even once a month, you can write a little more detail about your topic. Longer posts have been shown to get more shares and links.
Tips for using publishing less frequently
Experiment with longer posts, e.g. B. with more than 1,000 words.
Focus on creating evergreen content to ensure each post stays relevant for years to come.
Take the time to do keyword research, optimize your posts for SEO, and promote your blog so you can get the most traffic with less content.
Here's how to find your ideal blogging frequency
As bloggers, we all have different skillsets and personalities, not to mention unique limitations of our time and energy. Each of them determines how often to blog. So don't force yourself to stick to someone else's blog routine "just because" they say so. It probably won't work well for you.
Your perfect blog frequency is a combination of three things: your ability to consistently write quality content, your blog goals, and the preferences of your audience. You can control the first two, but the last one will require some experimentation.
(And if you're just starting out, there's no one to ask, but don't worry, we've got you covered too!)
1.Ask your readers
Many top bloggers conduct a short blog poll, or poll, to find out how often they prefer to hear from you. Of course, this only works after your blog has been open for a while, but it can provide some interesting information!
2.Try experimenting with the frequency
Next, you can experiment with your blog frequency to see which works best for you and your readers.
For example, Neil Patel usually published one post per week, but he was curious to see what would happen if he increased it to two posts per week. Before long, his monthly traffic increased from just over 46,000 to nearly 60,000; and he made it to over 100,000 in just under a year.
Want to know how your blog frequency affects your own traffic?
You can set up Google Analytics on your blog with Monster Insights to track it.
Then you can see your traffic right from your WordPress dashboard:
Use analytics to find out how often you should blog
You can even get stats on the best time of day to post!
Starting a blog is hard work, but so is long-term running. By publishing valuable content on a schedule that works for you and also keeps your readers happy, you ensure your blog will thrive for years to come without burning itself out.
